Leading UK online betting operator Bet365 has inked a sports betting partnership with the new Hard Rock Atlantic City casino.
On June 25, the New Jersey Division of Gaming Enforcement issued a letter approving a request by the Hard Rock Hotel & Casino Atlantic City and Bet365 Group Ltd to enter into an agreement to conduct a sports wagering related business.
The letter, which was first spotted by PlayNJ’s Eric Ramsey, indicates that Bet365 has applied for a casino service industry enterprise (CSIE) license. The DGE has approved Bet365’s relationship with the Hard Rock venue only until July 31, suggesting the formal approval of the full CSIE license is imminent.
The DGE letter references a Letter of Intent entered into by the two gaming operators, but the DGE’s letter states that its approval “will be for the narrow scope of approving only Article 3 of that agreement.” We’ll just have to wait to learn what other collaborations are envisioned under the new Hard Rock-Bet365 umbrella.